The Alliance welcomes Scott Crawford as Medicare Executive Director

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Scotts Valley, Calif., August 7, 2023 — Central California Alliance for Health (the Alliance) is pleased to announce Scott Crawford as the Alliance’s first Medicare Executive Director. Crawford will be responsible for steering the launch of the Alliance’s Dual Eligible Special Needs Plan (D-SNP) in 2026, which will provide more integrated and coordinated care for vulnerable populations served by the Alliance. Dual Eligible Special Needs Plans (D-SNPs) are Medicare Advantage (MA) health plans which provide specialized care and services for dual eligible beneficiaries (eligible for both Medicare and Medi-Cal).

Crawford brings a wealth of experience in Medicare to the role, from product development and sales and marketing to benefit development and administration specific to Medicare strategy development and execution. Most recently, he served as Founder & President of S.C. Healthcare Strategies, which provides consulting services to managed health care clients. Previous roles include Director of Strategy and Execution at Health Net of California, Associate Vice President of Provider Practice at Conifer Health Solutions and leadership roles at Kaiser Permanente and L.A. Care Health Plan.

“Scott’s long history of working in a managed Medicaid environment, as well as his work to support CalAIM and other complex programs, will be of immense benefit to our delivery of member care,” said Alliance CEO Michael Schrader. “I look forward to Scott’s leadership and the transformative impact he will have on the work we do as we look to provide more integrated and coordinated care for our members.”

“I’m so excited to get back to my local health plan roots with the Alliance,” said Crawford. “We’re going to bring together Medicare and Medi-Cal benefits for members and improve their quality of life. The Alliance is ready to lean into Medicare and build the program the right way.”

Crawford received his Bachelor of Arts degree from George Mason University in Virginia. He also holds a Lean Six Sigma Certification from the Management and Strategy Institute and was a fellow in AHIP’s Minority Management Development Program.

Central California Alliance for Health (the Alliance) is a regional Medi-Cal managed care health plan, established in 1996 to improve access to health care for over 420,000 members in Merced, Monterey and Santa Cruz counties. Using the state’s County Organized Health System (COHS) model, the Alliance delivers innovative community-based health care services by connecting members with providers that deliver timely services and care, focused on prevention, early detection and effective treatment. As an award-winning managed care health plan with a vision of “healthy people, healthy communities,” the Alliance remains focused on efforts to improve access to quality health care for its members. For more information, visit www.thealliance.health.


Linda Gorman is the Communications Director at Central California Alliance for Health (the Alliance). She oversees the Alliance’s strategic communications plan across all channels and audiences, identifying opportunities to raise awareness about the Alliance and key health topics. Linda has been with the Alliance since 2019 and has over 20 years of marketing and communications experience in the not-for-profit, insurance, and health care sectors. She holds a Master of Arts degree in Communications and Leadership.