The Alliance provides COVID-19 vaccine incentive for members

News Icon

Eligible members can receive a $50 Target gift card for getting their COVID-19 vaccine

Scotts Valley, Calif., November 2, 2021– Central California Alliance for Health (the Alliance), the Medi-Cal managed health care plan for residents of Monterey, Merced and Santa Cruz counties, is offering an incentive for members who get their COVID-19 vaccine.

Alliance members who get a needed dose of the COVID-19 vaccine will receive a $50 Target gift card. This member reward is available for all members who get their first or second dose between Sept. 1, 2021 and Feb. 28, 2022. Eligible members can receive their gift card by mail or on-site at eligible provider and community-based vaccination clinics.

“It’s critically important that we vaccinate as many eligible people as we can in order to continue fighting the pandemic,” said Stephanie Sonnenshine, Alliance Chief Executive Officer. “Since our most vulnerable residents are at increased risk for contracting COVID-19, we must do all that we can to remove any barriers by ensuring these residents have all the facts and equitable access to these vaccines.”

There is no cost to get the vaccine, and everyone 12 years and older can get vaccinated. The Alliance is encouraging members to get their COVID-19 vaccine by scheduling an appointment at www.myturn.ca.gov, visiting a walk-in clinic, going to a pharmacy or calling their doctor to make an appointment. The Alliance has released a mass media campaign with the theme “Crush COVID” to inform their members about the incentive and encourage the public to get the facts about the importance of getting vaccinated.

The $50 Target gift card vaccine incentive is for Alliance members only. Details are available on the Alliance website at www.thealliance.health/crushcovid.

Central California Alliance for Health (the Alliance) is a regional Medi-Cal managed care health plan, established in 1996 to improve access to health care for over 370,000 members in Santa Cruz, Monterey and Merced counties. Using the state’s County Organized Health System (COHS) model, the Alliance delivers innovative community-based health care services by connecting members with providers that deliver timely services and care, focused on prevention, early detection and effective treatment. As an award-winning managed care health plan with a vision of “healthy people, healthy communities,” the Alliance remains focused on efforts to improve access to quality health care for its members. For more information, visit www.thealliance.health.


Linda Gorman is the Communications Director at Central California Alliance for Health (the Alliance). She oversees the Alliance’s strategic communications plan across all channels and audiences, identifying opportunities to raise awareness about the Alliance and key health topics. Linda has been with the Alliance since 2019 and has over 20 years of marketing and communications experience in the not-for-profit, insurance, and health care sectors. She holds a Master of Arts degree in Communications and Leadership.