Digital Content Automation Specialist, Part-time

Thov

Qhov chaw: Chaw taws teeb, CA

We have an opportunity to join the Alliance as a part time Digital Content Automation Specialist in the Marketing and Communications Department. This position will work 40 hours per two-week pay period. The ideal schedule is 4 hours per day Monday - Friday. 

KOJ YUAV TSUM TAU TXAIS RAU

Reporting to the Digital Communications Manager, this position: 

• Develops, coordinates, and executes targeted digital communications to all Alliance audiences.
• Works with internal stakeholders and vendors to facilitate digital communications.
• Performs testing, analyzes the results of digital communications campaigns, and makes recommendations for improvement

HAIS TXOG TEAM

The Marketing and Communications team are brand champions, working collaboratively to create relevant, effective and clear communications to support operational goals and promote understanding of our services for the populations we serve.

LUB IDEAL CANDIDATE

• Has a passion for building digital communications campaigns in automation platforms for different audiences
• Is skilled at creating and executing text message campaigns for mass communication
• Has an understanding of basic programming logic and can set up automation workflows
• Is experienced with data integrations 
• Has a solid understanding of communications best practices
• Is skilled at collaborating with individual stakeholders and cross-functional teams
• Has experience with compliance and understanding regulations; healthcare is a plus

YUAV UA LI CAS YUAV UA LI CAS

Nyeem tag nrho cov lus piav qhia txoj haujlwm, thiab cov npe ntawm cov kev xav tau nias ntawm no. 

• Kev paub txog:
• Digital communications strategies, tools, and automation platforms, including best practices.
• Principles and practices of corporate communications
• Microsoft Word, Excel, Outlook, and PowerPoint
• Basic programming concepts, such as variables, conditions, and operators
• Principles and practices of database segmentation
• Performance-based measurement, outcomes, and metrics
• Muaj peev xwm:
  • Analyze and evaluate campaign performance metrics and make data-backed recommendations for improvement
  • Compose text content and email headlines and edit content for style, tone, grammar, completeness, and consistency of brand message
  • Develop and execute digital communications, including setting up automations within various platforms
  • Segment lists within an automation platform to create targeted text messages and emails
  • Understand data privacy regulations and best practices related to digital communication initiatives and escalate issues to management
• Kev Kawm thiab Kev Paub:
  • Bachelor’s degree in Communications, Marketing, Business, or a related field and a minimum of three years of experience supporting digital communication activities, (a Master’s degree may substitute for two years of experience); or an equivalent combination of education and experience may be qualifying.

Lwm yam ntaub ntawv

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• Txawm hais tias qee tus neeg ua haujlwm tuaj yeem ua haujlwm tag nrho cov sijhawm sib tham, kev tuaj koom ntawm peb lub hlis twg cov xwm txheej thoob plaws hauv tuam txhab lossis cov rooj sib tham hauv chav haujlwm yuav xav tau.
• Hauv chaw ua haujlwm lossis hauv zej zog tuaj yeem xav tau rau qee txoj haujlwm thiab nyob ntawm kev xav tau kev lag luam. Cov ntsiab lus hais txog qhov no tuaj yeem tshuaj xyuas thaum lub sijhawm xam phaj.

Cov nyiaj them tag nrho rau txoj haujlwm no tau teev tseg los ntawm qhov chaw hauv qab no. 

Qhov nyiaj them tiag tiag rau lub luag haujlwm no yuav raug txiav txim siab los ntawm peb qhov kev them nyiaj lub tswv yim, kev tshuaj xyuas ntawm tus neeg sib tw xaiv qhov kev tsim nyog (kev ncaj ncees lossis kev hloov pauv tau hais txog txoj haujlwm, kev kawm lossis kev cob qhia), nrog rau lwm yam (kev ncaj ncees sab hauv, kev ua lag luam, thiab thaj chaw nyob. ).

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